How To Choose a Social Media Management Tool
By using the strategic approach outlined below, you can find a solution that fits your needs and spend your energy using the tool to create efficiencies in your day-to-day workflow.
How can Marketing Managers take charge of digital marketing?
So, you're a manager of marketing. Nice! Whether you're new to the job, or are an industry veteran, you may find yourself asking "now that I'm responsible for digital strategy, what the heck do I do?!" In my experience, new marketing managers face unique challenges when it comes to digital marketing because they are often seen as "the new hope" for a company to execute digital marketing well. No pressure, right?
5 things developers should know about digital strategy
The line between developers and marketers is getting fuzzier every day. More and more, marketers are required to dive into development conversations and processes, and hold their own (or at least smile and nod) when discussing things like CDN, server load, Javascript, Angular, HTML5 and other jargony topics.
Why You Keep Failing At Salesforce
If there is one piece of ‘must have’ software in the marketing industry, it’s Salesforce — at least that’s what can be assumed based on the fact that companies are dumping 10s and 100s of thousands of dollars into licensing the tool every year. But what we’ve found over and over again is that despite the huge price tag, very few companies are actually confident in their use of the tool.