Digital Strategy Consulting

Helping marketers overcome their biggest challenges.

Marketing Analytics

  • We help clients implement and operationalize marketing analytics programs with the Google Marketing platform, including Google Analytics 4, Google Tag Manager and Looker Studio (Formerly Google Data Studio)

  • For clients with sensitive data and heightened privacy concerns, Piwik Pro provides a privacy-focused alternative to the Google Platform.

  • Like Piwik Pro, Matomo was developed specifically in response to GDPR regulations, and provides a privacy-focused analytics platform for clients in regulated or sensitive industries or regions.

Digital Strategy

  • A digital marketing strategy is your company's unified approach to using the internet to drive business objectives. While individual channels and tactics may look different from one another, they will all be connected and complimentary when they are part of an overarching digital marketing strategy.

    What makes a digital marketing strategy?

    The parts of a digital marketing strategy that you "see" are actually the tactics -- the campaigns, content, and programs that you put out into the world to connect with your target audiences. However, the "strategy" behind the tactics is where the real value comes into play. To put simply, it's the "Why" and the "How" of your marketing efforts. We help clients develop sound digital marketing strategies by:

    Establishing foundational goals and expectations of marketing -- that is, what can marketing truly contribute back to the business's goals and objectives?

    Audit and assess existing marketing activities -- we help you identify what's working, what's not, and where further opportunity lies.

    Channel strategy development -- with a clear picture of what you're aiming to accomplish and where you currently are in your journey, we develop the strategy (or playbook) behind each marketing channel that has potential to help your business achieve its goals.

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    What to expect?

    The level of investment for a digital marketing strategy can vary based on the size and complexity of your business. For small businesses and entrepreneurs, this may be a 2-4 week project, while enterprise clients may expect a more intensive 8-12 week initiative. We can help you to understand exactly what you can expect for your business in our initial consultation.

  • As marketing is increasingly dependent on technology and software, we bring a structured approach to helping clients vet, select, and operationalize the right technology solutions.

Management Consulting

  • In marketing, we often jump to creative output as the solution to our business problems, but Fox Consulting Group sees internal marketing process improvement as one of the most critical pieces to running a successful marketing program. We help clients understand and diagnose potential inefficiencies in their processes, and work on designing and implementing solutions to ensure their teams are running smoothly and seamlessly.

  • Even more than our ability to help with marketing strategy and technical consulting, helping marketing leadership make better decisions and implement more effective programs is where Fox Consulting Group is truly differentiated from other agencies. With decades of experience advising marketing leaders across many industries, we can help your team of decision-makers lay out the most effective roadmaps, and build world-class marketing programs.

  • We offer training sessions and workshops that cover the gamut of digital marketing — from tactical training on key marketing and advertising concepts to workshops for strategy development, and everything in between.

We help our clients strategize, plan and implement modern marketing programs that set them ahead of their competition. This means we partner with marketing teams to uncover key opportunities for growth and value in the digital space, and deliver the roadmaps and support to capitalize on them.

Working from the ground up, we help our clients establish an effective and efficient digital marketing program — including people, processes & technology — that will help them overtake their competition. Instead of trying to shoehorn digital marketing tactics into an established ‘traditional marketing’ workflow, we help clients redesign their approach to marketing, and set themselves up for success.

The result: A world-class digital marketing program that aligns best-practice digital marketing with streamlined operations and leveraged marketing technology.