In the corporate environment, we see over and over again that instead of striving to use laser-focused marketing strategies to cause real business outcomes, team/department cultures are built around production quantity and busy-ness.

For a decade, people have been shouting the virtues of 'data-driven marketing' from the rooftops. And marketers have felt a nagging feeling of ineptitude, because they assumed they had to invest in the latest enterprise release of Salesforce, or hire the Archimedes of marketing analysts. I know because I was one of them.