5 Strategic Questions to Ask Before Committing to a Website Redesign

5 Strategic Questions to Ask Before Committing to a Website Redesign

We frequently partner with clients who have been tasked with redesigning their company’s website. Tempting as it may be to dive right in and start designing web pages, we ask our clients to pause and answer these five questions before launching into any redesign

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Value-Driven Marketing

Value-Driven Marketing

For a decade, people have been shouting the virtues of 'data-driven marketing' from the rooftops. And marketers have felt a nagging feeling of ineptitude, because they assumed they had to invest in the latest enterprise release of Salesforce, or hire the Archimedes of marketing analysts. I know because I was one of them.

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5 things developers should know about digital strategy

5 things developers should know about digital strategy

The line between developers and marketers is getting fuzzier every day. More and more, marketers are required to dive into development conversations and processes, and hold their own (or at least smile and nod) when discussing things like CDN, server load, Javascript, Angular, HTML5 and other jargony topics.

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SEO is a side effect
Digital Strategy, SEO Justin Fuchs Digital Strategy, SEO Justin Fuchs

SEO is a side effect

In a modern digital marketing strategy, SEO is not a tactic — it’s a side effect. You can’t “add some SEO” to your site to achieve success in organic search, but you can make fundamental content or architecture changes to your website, and see improved search engine performance.

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Content Strategy for Mergers and Acquisitions (5 Step Framework)

Content Strategy for Mergers and Acquisitions (5 Step Framework)

If you have ever been a part of one, you know that handling content strategy for mergers and acquisitions might result in a bit of a chaotic and messy web presence. Most companies lack neat and tidy content on their own site, so the effort to combine two unorganized sites (or ‘not optimized’ -- to sugar coat it) often leaves marketing leaders holding the keys to a stressful, chaotic, and inefficient web migration project.

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Why You Keep Failing At Salesforce

Why You Keep Failing At Salesforce

If there is one piece of ‘must have’ software in the marketing industry, it’s Salesforce — at least that’s what can be assumed based on the fact that companies are dumping 10s and 100s of thousands of dollars into licensing the tool every year. But what we’ve found over and over again is that despite the huge price tag, very few companies are actually confident in their use of the tool.

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Choosing a Grand Rapids Digital Marketing Firm
Digital Strategy, Marketing Management Justin Fuchs Digital Strategy, Marketing Management Justin Fuchs

Choosing a Grand Rapids Digital Marketing Firm

Choosing a marketing firm can be tough -- especially in a market like Grand Rapids, where you don't find many "big name" agencies. We're not the home to Razorfish, Ogilvy, JWT, Vaynermedia or any of the other agencies that have reached the national stage for their work. Rather, what you find are smaller, lesser-known, but potentially just as effective agencies of about 1-50 total employees.

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