Privacy Focused Marketing Analytics

Decades of experience and digital strategy knowledge available by the hour.

As a marketer, you know the value of data. It can help validate strategic decisions, inform marketing investments, help determine wins/losses with campaigns & creative, provide key demographic and activity data that helps with the planning of marketing campaigns, and more.

However, when used without discipline and intentionality, your marketing data has the potential to violate the privacy rights of your customers, and even put your organization at legal risk.

Our expertise -- whether within Google Analytics, or a Google Analytics alternative like Piwik PRO -- involves helping you determine the sweet spot between collecting the right data, but also respecting your visitors' privacy.

GDPR & CCPA Compliance Consulting*

Enacted to protect the privacy of individuals, GDPR and CCPA guidelines have introduced a lot of stress and unknowns into the lives of digital marketers. Our team can help you to navigate these ever-changing sets of legal considerations, and establish an analytics program that operates within their guidelines.

HIPAA Compliance Consulting*

In healthcare marketing, nothing is more important than protecting the privacy of patients and users of your digital properties. Not only is this privacy legally protected under HIPAA, we think it's also a natural right of our users. No level of marketing insights warrants a breach of trust with our users and their health information. We help clients select and configure the right analytics tools that allow them to perform data-driven healthcare marketing while staying compliant with HIPAA.

Cookie Consent Management*

Knowing the GDPR and CCPA guidelines is the first step, but setting up the systems for consent management often become a barrier between organizations and compliant analytics systems. We help our clients vet, select, implement and operationalize consent management systems and policies.

Google Analytics Alternatives

For clients wanting to pursue a more intentional and ethical program for marketing analytics, we are finding more and more that Google Analytics may not be the best platform. There are alternative tools like Piwik PRO, Matomo, MixPanel and others that offer privacy-first capabilities that Google simply doesn't. An abbreviated list of privacy-first analytics features includes:

  • Willingness to sign a BAA

  • HIPAA Compliant Data Handling

  • EU Hosted Data

  • Cookieless/Anonymous Tracking Functionality

  • Embedded Consent Management

  • On-Premise Hosting Option

*We aren’t lawyers, and can’t give legal advice. The information provided on this website, and by members of the Fox Consulting Group team does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available on this site are for general informational purposes only.