Content Strategy Partnership
An effective content strategy improves outcomes, streamlines processes, and makes everyone more successful.
What is a content strategy?
For us, it's very simple: A content strategy is the connection point for user experience, site administration process, and structural scalability. Tactically, it includes:
Stakeholder and Persona identification and documentation
Content audit
Taxonomy and Content Model Development
Sitemap Design
User Path Planning
Strategic Wireframing
What can content strategy do for your firm?
If we've done our job right (which we do), our content strategy phase will reduce or eliminate the risk of mid-project pivots, miscommunications with the client, faulty expectations, and all of the other killers of a successful development project. Simply put, we ensure that once development starts, your team is able to accelerate through the project with minimal roadblocks or distractions.
What can content strategy do for your clients?
Historically, we've found that clients are *not* experts in web development. And even if they are, they may not be prepared to thoroughly develop requirements and outline expectations for your engagement. Our content strategy services help the client achieve clarity and confidence with their role in the project.
And, while this is anecdotal, we have heard *over and over* from clients that prioritizing an upfront content strategy makes the project more successful and efficient 100% of the time.
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You mean the pleasure of working with us isn't enough? We've touched on the inherent benefits of content strategy above, but here's a more tangible set of benefits for your web development firm:
15% commission on net revenue for all work done through your referral.
Option to subcontract (No whitelabling). Rates for subcontracting arrangements vary by engagement, but always leave room for your firm to include a markup.
Adding content strategy services to your capabilities helps to establish a thorough, strategic approach to client engagements.
Efficiency of web development operations increases drastically when content strategy is developed first.
Partnering with Fox for content strategy gives your firm the ability to add the service to your capabilities, without the overhead of an internal team.
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No
A proper sitemap is a visual diagram that encompasses all of the insights and structure developed in the taxonomy, content modeling, and user path planning exercises. It's quite literally the 'map' of the website, and as such should be developed to fully reflect the strategy of the site as a whole
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Yes, of course! We do take pride in our deliverables, and consider them proprietary (which is why we don't include them on our site), but if you reach out, we are more than happy to show you what we've done!
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We offer implementation of marketing analytics for both new and existing websites. We would be happy to work with you and your clients to optimize these systems if you see an opportunity.
We are first and foremost a digital strategy consultancy, which means our portfolio of services ranges the gamut -- from social media to paid advertising, and everything in between -- all from the angle of strategy development. We don't run marketing campaigns for clients, but we help develop the strategies that inform the campaigns.