If you have ever been a part of one, you know that handling content strategy for mergers and acquisitions might result in a bit of a chaotic and messy web presence. Most companies lack neat and tidy content on their own site, so the effort to combine two unorganized sites (or ‘not optimized’ -- to sugar coat it) often leaves marketing leaders holding the keys to a stressful, chaotic, and inefficient web migration project.

Redesigning your website can be an exciting and intimidating endeavor. In our experience, organizations tend to jump headfirst into conversations about design and aesthetic, bypassing the important role content plays in the user experience.