5 things developers should know about digital strategy
The line between developers and marketers is getting fuzzier every day. More and more, marketers are required to dive into development conversations and processes, and hold their own (or at least smile and nod) when discussing things like CDN, server load, Javascript, Angular, HTML5 and other jargony topics.
Analytics vs Metrics vs KPIs: Data terminology defined
Knowing the differences between these terms (as well as how they are all related to each other) is critical to understanding how to approach data and best use insights to improve your business.