Your Marketing Team Is Working Too Hard
In the corporate environment, we see over and over again that instead of striving to use laser-focused marketing strategies to cause real business outcomes, team/department cultures are built around production quantity and busy-ness.
Value-Driven Marketing
For a decade, people have been shouting the virtues of 'data-driven marketing' from the rooftops. And marketers have felt a nagging feeling of ineptitude, because they assumed they had to invest in the latest enterprise release of Salesforce, or hire the Archimedes of marketing analysts. I know because I was one of them.
5 things developers should know about digital strategy
The line between developers and marketers is getting fuzzier every day. More and more, marketers are required to dive into development conversations and processes, and hold their own (or at least smile and nod) when discussing things like CDN, server load, Javascript, Angular, HTML5 and other jargony topics.
Analytics vs Metrics vs KPIs: Data terminology defined
Knowing the differences between these terms (as well as how they are all related to each other) is critical to understanding how to approach data and best use insights to improve your business.
What makes this Fox run? MarTech stack for small consulting firm
Here's the list of tools I use to run my small consulting firm after 6 years.
Buzzwords come and go, but good ideas continue on
In both the technology and marketing industries you’ll find a number of “fad” terms/concepts that seem to come out of nowhere, get beaten to death, and then morph into the next big obsession.