Marketing Technology

Build & Operationalize the Right Marketing Technology Stack

Marketing Technology

The marketing technology you use to run your business have the power to accelerate (or decelerate) your momentum and the returns on your marketing efforts. Choose the wrong systems, and you’ll find that you’re spending too much time managing a machine that doesn’t really provide any benefit.

But we do more than simply help you pick some fancy new tools. Our consultants will not only lead the vetting and selection of technology, but will also guide your team through the operationalization and governance of your new systems. It’s not enough to install the program — you need processes and guidelines for how to use it as effectively as possible.

“Choose the right systems and you can set your business up to achieve a scale and velocity that would otherwise be impossible.”

Marketing Technology

Needs Analysis

A marketing technology stack is a digital toolbox that your organization uses as leverage for your marketing messaging. Before we even start talking about solutions, we help your team determine what you really need to achieve through technology.

Marketing Technology

Vetting & Selection

Once needs are defined, we lead your team through the daunting process of navigating through millions of technology platforms and solutions, and selecting those that promise to most effectively add value to your operations.

Marketing Technology

Implementation

Implementation is more than flipping a switch. Our team of consultants leads your team through the implementation of new technologies, and ensures that you can hit the ground running from the very beginning.

Marketing Technology

Operationalization

Implementing marketing technology is the beginning, not the end, of your journey. Building a governance structure of policies, roles, responsibilities and standard operating procedures is often forgotten, but critically important component of a marketing technology strategy.

Let's Talk About Your Digital Program

If you're feeling pain in your digital program, and don't know exactly how to solve it, let's talk!