Brand guidelines and resources

Resources
Guidelines
Components
What we stand for

Logo

Starting the website with global typography is the easiest way to build a scalable website.

Logo Full color
Logo Full color
Logo Ninja color

Fonts

Let developers and designers download source files in no time.

Playfair Display - Normal

Google fonts

Libre Franklin - Thin

Google fonts

Photography

Using clean and consistent photography is the key to a professional looking brand. Image Source

Buttons

One of these might do?

Let's call
button WHite
Let's call
button Blue
Let's call
button small
Let's call
button small WHite
Let's call
button small Blue
Support
Link button
Support
button small WHite
Support
button small Blue
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Call to actions

Add call to actions to any page in no time, with Webflow Symbol Overrides

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Ready to start looking for your own social media management tool? Download this guide that takes you through each individual step along the way.

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CTA Half LEft
CTA Full LEft

Creating a digital product is much more than trying to follow the latest trend on dribbble. Strong content & strategy is the key.

Let's call
CTA Full Center

Forms

Capture leads with scalable forms

Form Simple
You did it! Your submission has been received -- expect to hear from us soon!
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Thank you! Your submission has been received!
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Form SImple Center
Thank you! Your submission has been received!
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Form full left
Form full center

Let's Chat

Got more questions about your digital strategy? We'd love to talk to you!

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Typography

Starting the website with global typography is the easiest way to build a scalable website.

Fonts

Spartan

HEadings, labels, buttons

Raleway

Body

Headings - H1 to H6

Just Photoshop out the dog, add a baby, and make the curtains blue i love it

Jumbo H1 / 80px / 1.3 EM

Just Photoshop out the dog, add a baby, and make the curtains blue i love it

H1 / 60px / 1.3 EM

Just Photoshop out the dog, add a baby, and make the curtains blue i love it

H2 / 50px / 1.3 EM

Just Photoshop out the dog, add a baby, and make the curtains blue i love it

H3 / 40px / 1.3 EM

Just Photoshop out the dog, add a baby, and make the curtains blue i love it

H4 / 30px / 1.3 EM
Just Photoshop out the dog, add a baby, and make the curtains blue i love it
H5 / 20px / 1.3 EM
Just Photoshop out the dog, add a baby, and make the curtains blue i love it
H6 / 16px / 1.3 EM

Paragraphs - Small, Normal & Big

I'll know it when i see it can you make it pop, nor make it sexy, yet I really like the colour but can you change it, make it pop we need more images of groups of people having non-specific types of fun, but the hair is just too polarising.

Small Paragraph/ 14px / 1.8 EM

I'll know it when i see it can you make it pop, nor make it sexy, yet I really like the colour but can you change it, make it pop we need more images of groups of people having non-specific types of fun, but the hair is just too polarising.

Global Paragraph/ 16px / 1.8 EM

I'll know it when i see it can you make it pop, nor make it sexy, yet I really like the colour but can you change it, make it pop we need more images of groups of people having non-specific types of fun, but the hair is just too polarising.

Big Paragraph/ 20px / 1.8 EM

Labels - Small, Normal & Big

This is some text inside of a div block.
Small Label/ 12px / 1.4 EM
This is some text inside of a div block.
Normal Label/ 14px / 1.6 EM
This is some text inside of a div block.
Normal Label/ 16px / 1.8 EM

Links - Normal, Caps & Nav

Go to Jazz it up a little
Normal Link/ 14px / 1.6 EM
Go to Jazz it up a little
Normal Link/ 14px / 1.6 EM
Go to Jazz it up a little
Nav Link/ 14px / 1.6 EM / 20px padding

Misc

Workflow ecosystem run it up the flag pole what the. How much bandwidth do you have meeting assassin window of opportunity can you champion this and programmatically five-year strategic plan.
Global Block QUote / 12px / 1.4 EM
  • I know you've made thirty iterations but can we go back to the first one
  • I know you've made thirty iterations but can we go back to the first one
  • I know you've made thirty iterations but can we go back to the first one

Rich Element - Testing how styles fit together

Can you rework to make the pizza look more delicious.

We exceed the clients' expectations make it sexy are you busy this weekend? I have a new project with a tight deadline thanks for taking the time to make the website, but i already made it in wix. I know you've made thirty iterations but can we go back to the first one that was the best version thats not what i saw in my head at all. We don't need a contract, do we can you make it look like this clipart i found for mmm, exactly like that, but different I need a website.

How much will it cost, so theres all this spanish text on my site. Just do what you think. I trust you can you rework to make the pizza look more delicious, but can you please change the color theme of the website to pink and purple? make the logo a bit smaller because the logo is too big can you link the icons to my social media accounts? oh and please put pictures of cats everywhere thanks for taking the time to make the website, but i already made it in wix.

Can you pimp this powerpoint, need more geometry patterns what is a hamburger menu or other agencies charge much lesser make it look like Apple, the target audience is makes and famles aged zero and up, yet make it pop this is just a 5 minutes job. Make it original the target audience is makes and famles aged zero and up, yet make it original, for can you make the logo bigger yes bigger bigger still the logo is too big nor can you make it look like this clipart i found I like it, but can the snow look a little warmer, so doing some work for us "pro bono" will really add to your portfolio i promise. Can you make the logo bigger yes bigger bigger still the logo is too big. We need to make the new version clean and sexy. I have printed it out, but the animated gif is not moving.

We try your eye, but can you change everything?. We don't need a backup, it never goes down! that's going to be a chunk of change or make it pop. Can you help me out? you will get a lot of free exposure doing this could you rotate the picture to show the other side of the room? can you make it stand out more? and we try your eye, but can you change everything? could you rotate the picture to show the other side of the room?

Could you solutionize that for me im not sure, try something else, or I want you to take it to the next level, nor use a kpop logo that's not a kpop logo! ugh but the target audience is makes and famles aged zero and up, so jazz it up a little.

  • Can you put "find us on facebook" by the facebook logo?
  • Can my website be in english? so can you make the blue bluer?
Source (Unsplash)

Colors

There's nothing better than using global colors. Changing pink to pinker takes only 2 seconds now.

Fox DEEP Blue/ #292d3c
Fox SLATE BLUE/ #4f5d75
Fox TEAL/ #334d5c
FOX ORANGE / #ef8354
White / #ffffff
Fox GREY/ #bfc0c0
Fox Black / #27282a

Iconography

Keeping icons consistent has never been easier. With a glance see if you really need to design a new icon.

WHEN LIFE GIVES YOU

WHEN LIFE GIVES YOU

A smoothie

A smoothie