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5 Key Elements of an Effective Social Media Playbook

A comprehensive playbook includes a content strategy, content production plan, community management standards, a measurement strategy and a tactical plan for implementation. While there may be a case for

Jesseca Kane
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Why You Keep Failing At Salesforce

If there is one piece of ‘must have’ software in the marketing industry, it’s Salesforce — at least that’s what can be assumed based on the fact that companies are dumping 10s and 100s of thousands of dollars into licensing the tool every year. But what we’ve found over and over again is that despite the huge price tag, very few companies are actually confident in their use of the tool.

Justin Fuchs
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Your Team Charter Is Your Most Powerful Management Tool

A team charter is a cornerstone document that outlines key aspects about your digital marketing team -- why you exist, what you're tasked to do, how you will operate, what roles exist on the team, and other defining characteristics. The purpose is to

Justin Fuchs
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