Your Marketing Team Is Working Too Hard
In the corporate environment, we see over and over again that instead of striving to use laser-focused marketing strategies to cause real business outcomes, team/department cultures are built around production quantity and busy-ness. That is, rather than saying "We need to achieve X for the business, so let's work on Y marketing activities," the mindset is increasingly "We have 15+ marketers on staff, and we have to justify that our department size and budget are warranted, therefore we need to squeeze as much "stuff" out as possible. The more visible to executive leadership, the better."