Our Insights

Articles, opinions and bold thinking to help marketing leaders address their biggest challenges.

Featured

Your Marketing Team Is Working Too Hard

In the corporate environment, we see over and over again that instead of striving to use laser-focused marketing strategies to cause real business outcomes, team/department cultures are built around production quantity and busy-ness. That is, rather than saying "We need to achieve X for the business, so let's work on Y marketing activities," the mindset is increasingly "We have 15+ marketers on staff, and we have to justify that our department size and budget are warranted, therefore we need to squeeze as much "stuff" out as possible. The more visible to executive leadership, the better."

Justin Fuchs
>

5 Key Elements of an Effective Social Media Playbook

A comprehensive playbook includes a content strategy, content production plan, community management standards, a measurement strategy and a tactical plan for implementation. While there may be a case for

Jesseca Kane
>
This is some text inside of a div block.

Why You Keep Failing At Salesforce

If there is one piece of ‘must have’ software in the marketing industry, it’s Salesforce — at least that’s what can be assumed based on the fact that companies are dumping 10s and 100s of thousands of dollars into licensing the tool every year. But what we’ve found over and over again is that despite the huge price tag, very few companies are actually confident in their use of the tool.

Justin Fuchs
>