Content Strategy for Mergers and Acquisitions (5 Step Framework)
If you have ever been a part of one, you know that handling content strategy for mergers and acquisitions might result in a bit of a chaotic and messy web presence. Most companies lack neat and tidy content on their own site, so the effort to combine two unorganized sites (or ‘not optimized’ -- to sugar coat it) often leaves marketing leaders holding the keys to a stressful, chaotic, and inefficient web migration project.
