Our first step — and the one most agencies often skip — is to thoroughly and thoughtfully ‘frame’ the client’s true problem. This means listening, studying and absorbing the client’s request — not just taking it at face value, but reading between the lines and extrapolating key concerns. With a solid understanding of the client’s request, we clearly and concisely document the ‘key problem’.
This becomes the north star for the entire engagement.
Instead of starting from a blank slate when beginning the research and analysis phase, we begin by identifying a hypothesis. I.e. Based on our experience and expertise, what do we *think* the solution of the problem will be?
Don’t worry, we’re not simply pulling solutions out of a hat and hoping they work.
The purpose of a hypothesis is to provide direction and clarity when gathering data and performing analyses. In fact, we work just as hard to dis-prove our hypotheses as we do to prove them.
The “meat and potatoes” of the engagement, the next step is to exhaustively gather and organize data. At Fox Consulting Group, we are committed to only providing solutions that can be backed by highly credible data and rationale. While we do think we’re very smart, our value does not lie in the knowledge we can pull out of our brains. Rather, the value of our service is solely based on our ability to find and present solutions that are objectively sound.
Our engagements often culminate in the delivery of a strategy document of varying shapes and sizes — a playbook, a roadmap, a strategic framework, etc. It is our goal to provide direction and clarity at the end of an engagement, rather than simply a stack of papers that answers a question. To put a different way, we’re not satisfied with simply telling you the answer to your question. We go further, and map out exactly what you’ll need to do to implement the solution to your problem.
After the strategy is developed and delivered, it’s typically up to your (the client’s) team to pick up the ball and carry the project to the end-zone. Our experience has shown that an experienced implementation manager adds tremendous value to the tactical phases of a project. This is more than a project manager — this role becomes an embedded project leader for the implementation of the new strategy, and has one guiding mission: to ensure the client can (and does) successfully implement the proposed strategy.
With experience managing cross-functional teams, including designers, developers, marketing specialists, project managers and other critical roles, your implementation manager is best positioned to help the execution of your project reach its full potential — on time and on budget.
Got more questions about your digital strategy? We'd love to talk to you!