Digital Marketing Strategy

The umbrella that defines the 'why' and 'how' of your digital marketing efforts

A digital marketing strategy is your company's unified approach to using the internet to drive business objectives. While individual channels and tactics may look different from one another, they will all be connected and complimentary when they are part of an overarching digital marketing strategy.

What makes a digital marketing strategy?

The parts of a digital marketing strategy that you "see" are actually the tactics -- the campaigns, content, and programs that you put out into the world to connect with your target audiences. However, the "strategy" behind the tactics is where the real value comes into play. To put simply, it's the "Why" and the "How" of your marketing efforts. We help clients develop sound digital marketing strategies by: 

  • Establishing foundational goals and expectations of marketing -- that is, what can marketing truly contribute back to the business's goals and objectives?
  • Audit and assess existing marketing activities -- we help you identify what's working, what's not, and where further opportunity lies.
  • Channel strategy development -- with a clear picture of what you're aiming to accomplish and where you currently are in your journey, we develop the strategy (or playbook) behind each marketing channel that has potential to help your business achieve its goals.

What to expect?

The level of investment for a digital marketing strategy can vary based on the size and complexity of your business. For small businesses and entrepreneurs, this may be a 2-4 week project, while enterprise clients may expect a more intensive 8-12 week initiative. We can help you to understand exactly what you can expect for your business in our initial consultation.

Deliverables

  • Business & Marketing Goals Alignment
  • Current State Assessment & Opportunities
  • Channel Strategy Playbooks
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