A digital marketing strategy is your company's unified approach to using the internet to drive business objectives. While individual channels and tactics may look different from one another, they will all be connected and complimentary when they are part of an overarching digital marketing strategy.
The parts of a digital marketing strategy that you "see" are actually the tactics -- the campaigns, content, and programs that you put out into the world to connect with your target audiences. However, the "strategy" behind the tactics is where the real value comes into play. To put simply, it's the "Why" and the "How" of your marketing efforts. We help clients develop sound digital marketing strategies by:
The level of investment for a digital marketing strategy can vary based on the size and complexity of your business. For small businesses and entrepreneurs, this may be a 2-4 week project, while enterprise clients may expect a more intensive 8-12 week initiative. We can help you to understand exactly what you can expect for your business in our initial consultation.
Got more questions about your digital strategy? We'd love to talk to you!