As a marketer, you know the value of data. In can help validate strategic decisions, inform marketing investments, help determine wins/losses with campaigns & creative, provide key demographic and activity data that helps with the planning of marketing campaigns, and more.
However, when used without discipline and intentionality, your marketing data has the potential to violate the privacy rights of your customers, and even put your organization at legal risk.
Our expertise -- whether within Google Analytics, or a Google Analytics alternative like Piwik PRO -- involves helping you determine the sweet spot between collecting the right data, but also respecting your visitors' privacy.
Got more questions about your digital strategy? We'd love to talk to you!
