Analytics Strategy for Healthcare System

Since 2016, Fox Consulting Group has been retained to develop and continuously manage the marketing analytics capabilities of the client organization. This included the initial implementation of analytics technology (Google Marketing Platform) across entire ecosystem of web properties, as well as the ongoing support for creating, enhancing & analyzing marketing data capabilities. Since our partnership, we have seen a dramatic shift in the use of marketing data across the organization in making marketing decisions and investments. Marketing campaigns are run more efficiently with the newfound ability to be data-driven.
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